NEW ITEMS

// 𝙏𝙍𝘼𝘾𝙏𝙄𝙊𝙉 𝙭 𝙀𝙍𝙍𝘼𝙉𝙏 // Our recent collaboration with our homies over at @errantseatco was based around the idea of control being an illusion—because if the last year has taught us anything, we’re all just along for the ride. Limited edition collaboration shirts, mugs & coffee are available only at www.TRACTION.coffee ⚡️🖤

// 𝙇𝙄𝙑𝙀 𝙁𝘼𝙎𝙏, 𝙍𝙄𝘿𝙀 𝙁𝙍𝙀𝙀 // This coffee is inspired by @errantseatco’s motto—live fast, ride free. Grab a limited edition bag, brew some up & get after it. #GainTraction

// 𝘾𝙊𝙉𝙏𝙍𝙊𝙇 𝙄𝙎 𝘼𝙉 𝙄𝙇𝙇𝙐𝙎𝙄𝙊𝙉 // We’ve teamed up with @errantseatco cofounded by our homies @djshreda & @ethan_nell for this limited edition collection which includes a t-shirt (once sold out these won’t be reissued), a Carter to-go mug & a bag of coffee. Available now only at www.TRACTION.coffee #GainTraction

// 𝙒𝙏𝙁 𝙄𝙎 𝘼 𝙋𝙀𝘼𝘽𝙀𝙍𝙍𝙔 // We recently dropped two new coffees, both of which are peaberries—which begs the question; WTF IS A PEABERRY? This unique bean is the result of a naturally occurring mutation that happens inside a coffee cherry, generally home to two seeds or "beans", where one ovule fails to pollinate - the result is extra space for the single developing seed which allows the seed to grow larger & more round. This mutation occurs in various varieties in all growing regions around the world. For reference swipe to the second image, you’ll notice the coffee on the left is from a cherry that was home to two beans which results in the common sized coffee bean & the right is a peaberry. Peaberry beans are sorted & separated during the post harvest process either by sieve or sophisticated equipment at origin. Tap the coffee tags on either image to learn more about the two incredible peaberry offerings we currently have available! ⚡️🖤 #GainTraction #Coffee