NEW ITEMS

// 𝙈𝙊𝙍𝙀 𝙒𝙐𝙎𝙃 𝙒𝙐𝙎𝙃 // We had originally planned to keep 5lbs of this coffee for ourselves - but so many people reached out about it we decided to share da beans. A very limited quantity of our best Ethiopia ever is available on our site now! #GainTraction

// 𝙃𝙊𝙒 𝙄𝙏 𝙎𝙏𝘼𝙍𝙏𝙀𝘿 // Sometimes it’s the most simple ideas, conversations, or dreams that turn into reality. Just a little over 3 years ago longtime bike friends @mikemurfitt & @shawnneer reconnected over coffee. After their first conversation about how fun it’d be to have their own coffee brand, it got real very quick when Shawn found a @sanfranroaster on Craigslist…they jumped on buying the roaster mid September 2018 & started creating everything from branding, a website, to roast profiles all in house - in a months time Traction was born on October 22, 2018. In three years time the brand has grown far beyond the duo’s expectations thanks to the Traction family. Their latest release with @theitsproject speaks to one of their core beliefs; community through collaboration. This collaborative project features a hidden prize in each bag of beans & is available now, learn more by tapping the ‘EVERYDAY | BLEND’ tag on the image above. ⚡️🖤 #GainTraction