What started as a fun conversation after riding our mountain bikes (and a few beers) quickly turned serious for us. It began with us joking around about how fun it would be if we started our own coffee roasting company, after all we love coffee and use it to get a grip on our days. With roots in getting rowdy, craft coffee and beer it kinda just felt right. After talking the crazy idea though, our minds were set—we were going to roast our own coffee! A few days later we purchased our first roaster, a USA made San Franciscan machine and we were off to the races. Our one goal in all of this? To keep it REAL. There’s a lot of smoke in mirrors out there, you won’t get any of that with us but what you will get is amazing coffee and real people.

Though our passion of coffee and love for progression, Traction Coffee Roasters was born. Why Traction? Because we help you get a grip, move forward & gain Traction.


Shawn neer

Shawn has been riding bikes for most of his life and is currently one of the most bad ass riders on the Enduro World Series circuit. He found coffee through looking for a way to fuel naturally fuel himself. Shawn is the man behind an espresso machine and can drink more espresso shots than anyone you’ve ever met.

mike murfitt

Mike’s background is in BMX and while traveling the country riding he started frequenting local coffee shops in the places he was visiting as a way to explore new areas. After falling in love with craft coffee and the community around it, he decided to pursue a career in coffee in 2015 and has been caffinated AF since.

Noe Lopez

Noe found his love for coffee in Springfield, Missouri when he started trading beer from a brewery he worked for to a local coffee roaster. Amazed by the process of roasting coffee he soon traded his beer career for one in coffee. He’s now been in the coffee game for 6 years and has spent countless hours studying, tasting and roasting coffee.