What started as a fun conversation after riding our mountain bikes (and a few beers) quickly turned serious for us. It began with us joking around about how fun it would be if we started our own coffee roasting company, after all we love coffee and use it to get a grip on our days. With roots in getting rowdy, craft coffee and beer it kinda just felt right. After talking the crazy idea though, our minds were set—we were going to roast our own coffee! A few days later we purchased our first roaster, a USA made San Franciscan machine and we were off to the races. Our one goal in all of this? To keep it REAL. There’s a lot of smoke in mirrors out there, you won’t get any of that with us but what you will get is amazing coffee and real people.
Though our passion of coffee and love for progression, Traction Coffee Roasters was born. Why Traction? Because coffee helps you get a grip, move forward & gain Traction.